Senior Coordinator, Influencer Marketing & Advocacy

About the Role

The Sr. Coordinator of Influencer Marketing & Advocacy is the engine that keeps our creator programs moving. Sitting on Gap Inc.’s centralized Marketing Shared Services team, you’ll play a crucial role in bringing influence and advocacy strategies to life across multiple brands. From fueling creator affiliate programs to building day-to-day connections with advocates, you’ll help scale our community, spark cultural relevance and drive real impact.

You’ll work side by side with marketing, merchandising and top social media platform partners, as well as multiple internal teams, to ensure our creator affiliate and advocacy efforts are seamless, engaging and effective. The ideal candidate is a social media native who loves discovering rising creators, has an eye for what’s next to trend, is an exceptional communicator, and can balance creativity with detail, polish and great execution.

What You'll Do

Influence & Advocacy Support:

• Partner with the Sr. Manager of Influencer Marketing and Advocacy to bring affiliate and advocacy strategies to life

• Coordinate cross-functional needs for influencer/affiliate gifting, outreach and campaign execution

• Support creator advocacy campaigns to ensure constant flow of scroll-stopping, trend-driving content

• Drive always-on creator outreach, identifying new engagement opportunities and building lasting relationships with creators

Creator Affiliate Support:

• Work closely with the centralized affiliate team to align efforts for maximum impact

• Assist with creator affiliate campaign execution on both owned platforms as well as external platforms like LTK and ShopMy

• Help manage brand TikTok Shops, from targeted outreach and sampling efforts to spotting viral product moments

• Partner with merchandising teams to connect key product priorities to creator commerce opportunities

Ad-Hoc Support:

• Develop and distribute newsletters and mass communications to our growing community of creator advocates and affiliates

• Track, measure and report results with a focus on continuous optimization

• Assist in executing product gifting and outreach requests from PR, brand marketing and paid media teams

• Provide on-the-ground support for photo shoots, brand events, conferences and conventions, or other activations when needed

Who You Are

• A social media savant. You live and breathe creators and spot trends before they blow up. When it comes to IYKYK moments, Y almost always K

• A clear communicator. Whether in a deck, an email or in person, you know how to get a message across cleanly and effectively

• An eagle-eye for details. Organized, deadline-driven and never without a checklist or a calendar

• A collaborator. You thrive in collaborative environments and enjoy building bridges, not walls

• A competitor. You have an innate desire to win and are always pushing to top your last success

• A creative spark. When things feel boring or monotone, you love thinking of new ways to show up differently.