Role Specific Information
Job Description
This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.
About the Role
In this role, your work will sit at the intersection of customer insights, brand strategy and merchant collaboration. You will drive brand clarity and customer relevance across Kohl’s product portfolio and marketing efforts, and collaborate closely with cross-functional teams and committees to establish clear, consistent brands.
What You’ll Do
Champion the development and execution of brand strategies that align with customer needs, market trends and business objectives
Drive customer relevance by embedding insights into brand positioning, storytelling and experience design
Lead strategic forums, including Private Brand Summits, bringing together senior leaders from merchandising, design and marketing to align on brand direction and execution
Own and evolve the private brand evaluation framework to assess brand health, performance and strategic fit
Conduct brand portfolio audits and guide cross-category decision-making to optimize brand positioning
Build a comprehensive private brand playbook and roadmap that informs go-to-market strategies for both marketing and merchandising teams
Write, refine and maintain brand profiles to ensure alignment on voice, identity and aesthetic
Identify opportunities to elevate brand storytelling across channels and campaigns
Partner with senior cross-functional leaders to make thoughtful recommendations
Monitor brand performance and synthesize insights to inform continuous improvement
Additional tasks may be assigned
What Skills You Have
5+ years of relevant experience in marketing strategy, preferably brand management
Bachelor’s degree in Business, Marketing or equivalent
Essential Functions
The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description from time to time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.
Ability to perform the accountabilities listed in the “What You’ll Do” Section
Ability to maintain prompt and regular attendance as set by the company
Ability to work at least 8 hours per day, occasionally longer when necessary to meet business needs, 5 days per week
Ability to comply with dress code requirements
Ability to learn and comply with all company policies, procedures, standards and guidelines
Ability to give direction and receive, understand and proactively respond to direction from leadership and other company personnel
Ability to work as part of a team and interact effectively and appropriately with others
Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes
Ability to satisfactorily complete company training programs
Perform work in accordance with the Physical/Cognitive Requirements section
Physical/Cognitive Requirements
Ability to use a personal computer for tasks such as communicating, preparing reports, etc.
Ability to plan, prioritize and monitor activities across business units
Ability to complete or oversee the completion of assigned projects in a timely manner
Ability to comply with health and safety standards