Social Media Strategist

Our client is a fast-growing dermatology practice based in San Antonio with a strong focus on esthetic and cosmetic treatments. Although only two years old, the practice operates at the scale of a 5–7-year-old business thanks to its established patient base and reputation for high-end esthetic care.

Location
Fully remote | 9 AM - 5 PM EST

Role Overview

The Social Media Strategist will oversee the planning, creation, and management of all organic social media content across Instagram, Facebook, and TikTok. This person will develop and execute a cohesive content strategy aligned with the brand’s aesthetic vision, balancing creativity, analytics, and approach to drive engagement and visibility.

The ideal candidate is both strategic and hands-on, able to independently manage content calendars, design posts, edit short-form videos, and analyze performance data to improve results continuously.

Key Responsibilities

Content Strategy & Planning

• Develop and execute monthly social media calendars focused on brand consistency, aesthetic quality, and measurable engagement.

• Plan campaigns and content themes aligned with upcoming promotions, seasons, and service launches.

• Conduct trend research to identify new content formats and engagement opportunities across Instagram, TikTok, and Facebook.

Content Creation & Management

• Design visually appealing posts, stories, and reels that reflect the brand’s aesthetic and professional tone.

• Capture, curate, and repurpose photos and videos from in-office treatments and events.

• Create light video edits and graphics using Canva or equivalent tools.

• Maintain an organized content library and posting schedule.

Community Engagement & Growth

• Respond to comments and DMs in a brand-appropriate, patient-friendly tone to foster community and trust.

• Engage with patients, local partners, and relevant influencers to increase visibility and strengthen the digital presence.

• Track and report on follower growth, engagement metrics, and overall performance.

Collaboration

• Work closely with the clinic’s founders and team to understand priorities and translate them into engaging social content.

• Coordinate with external agencies or consultants managing paid ads or SEO to ensure cohesive messaging across all channels.

Qualifications

Experience

• 3–5 years of experience in social media management, ideally within healthcare, dermatology, or esthetic medicine.

• Proven track record of managing brand accounts with strong visual direction and measurable growth.

• Experience working with DTC healthcare and the derm industry is a nice-to-have.

Skills

• Proficiency in Instagram, Facebook, and TikTok (posting, analytics, and content trends).

• Strong design and editing skills (Canva, CapCut, or equivalent).

• Excellent writing and storytelling ability to communicate services clearly and engagingly.

• Data-driven mindset with the ability to interpret metrics and adjust strategies accordingly.

• Strategic thinker who thrives in day-to-day execution.

• Highly organized, self-motivated, and detail-oriented.

• Creative with a keen eye for aesthetics and brand alignment.

• Comfortable working autonomously in a fast-paced environment.

What Success Looks Like

• Consistent, on-brand social presence across all platforms.

• Growth in followers, engagement, and inbound inquiries from organic social.

• Positive feedback from patients and internal teams regarding the practice’s online presence.

• Improved efficiency and consistency in content scheduling and execution.

Opportunity

This is a chance to join a rapidly growing aesthetic practice and shape its digital identity from the inside out. The Social Media Manager will have the creative freedom and strategic influence to elevate a respected local brand into a category leader across digital channels. Apply now!

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets