Social Media Strategist

About Gulf Winds

Gulf Winds Credit Union offers innovative financial tools that give our members freedom to live life with their finances under control. Since our founding in 1954, we have grown from a single branch in Pensacola, Florida, to a regional institution with over $1 billion in assets and 83,000+ members across Florida, Alabama, and Georgia. From daily banking needs to investment services, our members aren’t treated like an account number, but as part of the family.

Our Values

We are guided by our core values of Integrity, Care, Growth, and Innovation and are dedicated to our members, our community and each other.

Integrity 
 We own our decisions and actions by doing the right thing, learning from our mistakes, and taking responsibility.

Care
 We help members meet their goals by listening to understand and offering the best solutions, placing kindness above all else.

Growth
 We set ambitious goals, provide personal development opportunities, and encourage results.

Innovation
 We challenge the status quo to enhance the member’s experience and solve tomorrow’s challenges today.

Working at Gulf Winds

Working at Gulf Winds is not just a job, it’s a career. We’re hiring collaborative, motivated people who want to love what they do. We are forward-thinking and family oriented. We recognize and reward excellent member service and have fun while working hard. When you join the team, you can expect:

• Open and transparent communication with your leaders
• Consistent coaching and opportunities to improve performance.
• Collaborative and team-focused environments
• Short and long-term professional development
• Opportunity to participate in cross-functional projects.

With you on our team we can achieve our vision of becoming the leading and most trusted credit union on the Gulf Coast.

Role:
  Develops, implements, and manages a comprehensive social media strategy that aligns with the Credit Union's mission and growth objectives. This role involves enhancing our online brand presence, driving member engagement, and attracting new members by creating high-quality content across various social platforms, including Facebook, Instagram, LinkedIn, YouTube, and creating a Podcast Platform. The ideal candidate will be a proactive, collaborative team player with strong storytelling and analytical mindset and a passion for the financial services industry. This position will also actively contribute to advancing the Credit Union's Mission by enhancing the effectiveness of the Credit Union's philanthropy and supporting community outreach, media relations, local partnerships, special events, and volunteerism efforts.

Essential Functions & Responsibilities:

• Manage, create, and publish original, high-quality platform specific content, including graphics, videos (reels, stories), compelling copy, and podcasts ensuring brand consistency across all channels. Coordinate and maintain an ongoing social media content calendar.
•  Manage a comprehensive social media strategy that supports marketing campaigns and organizational goals. Identify emerging trends and new platforms to enhance engagement and expand audience reach.
•  Support Gulf Winds events through proactive communication and on-site volunteerism to generate content, build relationships, and maximize brand awareness.
• Monitor social media channels daily, respond promptly and professionally to member inquiries, comments, and reviews, and foster positive relationships with the community.
• Track key performance indicators (KPIs), such as engagement, reach, impressions, and conversions, using analytics tools (e.g., Meta Business Suite, Google Analytics, Sprout Social). Prepare and present monthly reports with actionable insights and recommendations for optimization to leadership.
• Plan and execute paid social media campaigns, including budget allocation and audience targeting, to maximize brand awareness and lead generation. Collaborate closely with the marketing team, other departments, and external partners to ensure a cohesive brand message and integrated marketing initiatives. Ensure all social media activities comply with relevant financial industry regulations and internal policies.
• Stay up-to-date with new digital technologies, social media best practices, and competitive landscape to inform strategies and innovation.
• Performs other job related duties as assigned.

Performance Measurements:

1. Achieve a consistent average monthly growth rate in followers/subscribers across core platforms (e.g., Facebook, Instagram, LinkedIn).
2.  Increase total monthly impressions quarter-over-quarter to expand the visibility of Gulf Winds Credit Union messaging.
3.  Successfully monitor and maintain or increase the brand’s share of relevant online conversation compared to local competitors.
4.  Meet or exceed industry benchmarks for average engagement rates on published content (including but not limited to likes, shares, comments, saves). Maintain an average response time to member inquiries and comments under a defined service-level agreement (SLA), typically within 2 business hours.
5.  Drive measurable, high-quality traffic from social channels to the credit union’s website, tracked via UTM parameters and Google Analytics. Ensure efficient use of the advertising budget by maintaining a cost-per[1]acquisition (CPA) within established targets for specific product campaigns as needed.
6.  Ensure 95%+ adherence to the pre-approved, scheduled content calendar.
7.  Maintain a zero-tolerance record for compliance violations related to financial industry marketing regulations (NCUA, Fair Lending laws) in all public communications.

Knowledge and Skills:

Experience: Three years to five years of similar or related experience.

Education: (1) A bachelor's degree, or (2) achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree (e.g., information technology certifications in lieu of a degree).

Interpersonal Skills: Work involves much personal contact with others inside and/or outside the organization for the purpose of first-level conflict resolution, building relationships, and soliciting cooperation. Discussions involve a higher degree of confidentiality and discretion, requiring diplomacy and tact in communication.

Other Skills: Excellent written, verbal, and interpersonal communication and storytelling skills, with keen attention to detail. Strong analytical skills with the ability to translate complex data into actionable strategies and insights. Proficiency in content creation tools, including basic graphic design and video editing software (e.g., Canva, Adobe Creative Suite, CapCut). Strong project management skills and the ability to manage multiple projects and deadlines in a fast-paced environment.

Physical Requirements: Light or low amount of physical exertion.

Work Environment: The position is based in-office in our Pensacola, Florida market, operates primarily in an office setting, and routinely uses standard office equipment such as computers, printers, and phones.

This position requires consistent presence in the office to collaborate with team members and fulfill job responsibilities effectively. It requires the ability to actively participate in conference calls and meetings with other Credit Union team members and vendors.

The normal expected work schedule is Monday through Friday, 8:30a.m. to 5:00p.m. After[1]hours work or travel required to meet project deadlines or attend conferences, seminars, or meetings.

Must adhere to safety rules and regulations

This Job Description is not a complete statement of all duties and responsibilities comprising the position.

Gulf Winds is an Equal Opportunity Employer. Drug Free Workplace