Social Media Strategist

Social Media Strategist

  

This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.

Job Description:

   

HPE is seeking a Social Content Strategist to support our server social channels, including AI, HPC, and compute. This role executes a social media editorial strategy supporting HPE's brand and campaign priorities, leading editorial planning and active engagement strategy across owned channels. The ideal candidate brings a creative, audience-first mindset, a passion for social media trends, and the ability to partner cross-functionally in a fast-paced environment.

Responsibilities:

• Lead and execute a social editorial strategy that supports business priorities, with an audience- and channel-first approach to content planning and creation.
• Develop strategic social guidance and toolkits to support key campaign moments and product launches.
• Develop a strong understanding of HPE products and solutions, customer needs, and the messaging priorities that shape the server, AI, and HPC portfolio.
• Partner cross-functionally with corporate communications, product marketing, performance marketing, and other teams to align content with business goals.
• Concept ideas for content, facilitate content production, and manage content operations for HPE server-owned social channels.
• Apply knowledge of social algorithms, conduct platform testing, and stay current on emerging research to inform strategy.
• Analyze channel performance data and deliver actionable insights to continuously optimize content strategies.
• Monitor social trends and emerging platform behaviors to keep HPE's content fresh and culturally relevant.
• Collaborate with community managers to build strategic social listening dashboards that enable active, relevant engagement from HPE's channels, increasing brand visibility and reach.
• Communicate social strategy, editorial plans, and performance updates clearly and consistently to stakeholders and leadership.
• Bring a positive, collaborative work ethic and thrive in a high-velocity, always-on social environment.

Education and Experience Required:

• BA or BS degree in Communications, Marketing or Computer Science.
• 5+ years of experience in social media strategy, content marketing, or a related field, preferably in B2B technology or a complex enterprise environment.

Knowledge and Skills:

• Demonstrated track record developing and executing social editorial strategies for brand or product channels.
• Familiarity with enterprise technology, server infrastructure, AI, or HPC is a plus — curiosity and willingness to learn is a must.
• Ability to link interactive plans and activities to business results.
• Strong knowledge and understanding of interactive media, tools and technologies (all channels and pricing models).
• Strong knowledge of Internet principles and web site production.
• Strong knowledge of direct marketing and CRM.
• Maintain the company marketing management systems as needed.
• Strong analytical skills with experience using social listening and analytics platforms.
• Proven web analytical skills (measurement, ROI, forecasting).
• Creative thinker who can concept content ideas and collaborate with creative teams on production
• Advanced writing and editing for the web - very minimal peer or manager edits needed..
• Excellent written and verbal communication skills, with the ability to present confidently to senior stakeholders.
• Experience working in cross-functional, matrixed organizations.
• Highly organized with the ability to manage multiple priorities simultaneously.

Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

#unitedstates

Job:

Marketing

Job Level:

Expert

    

"The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level.
– United States of America: Annual Salary USD 92,600 - 213,500 in Texas
The listed salary range reflects base salary. Variable incentives may also be offered."

Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.

   

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.

   

No Fees Notice & Recruitment Fraud Disclaimer

 

It has come to HPE’s attention that there has been an increase in recruitment fraud whereby scammer impersonate HPE or HPE-authorized recruiting agencies and offer fake employment opportunities to candidates.  These scammers often seek to obtain personal information or money from candidates.

 

Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge any candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process.  The credentials of any hiring agency that claims to be working with HPE for recruitment of talent should be verified by candidates and candidates shall be solely responsible to conduct such verification. Any candidate/individual who relies on the erroneous representations made by fraudulent employment agencies does so at their own risk, and HPE disclaims liability for any damages or claims that may result from any such communication.