Social Media Strategist

We’re on the lookout for an experienced, strategic, and creative Social Media Strategist to help drive growth and elevate our clients’ social presence across Instagram, TikTok, and YouTube Shorts, while overseeing content execution from our day-to-day content manager.

This is a hybrid role: part creative lead, part digital growth strategist. You’ll shape how a brand shows up online, help build trust and excitement, and turn early buzz into loyal community engagement.

Engagement Type: Independent Contractor, Part-time (20 hrs/week), with potential to transition to full-time
Rate: $400-800/month (based on a 20-hour workweek, depending on experience level)
Location: Remote (Philippines-based preferred)
Time Zone: UK working hours

What You'll Do:
Content Strategy & Oversight

• Review, organize, and optimize content for Instagram and TikTok to ensure it’s performance-driven and fully on-brand
• Oversee 30-day content calendars, suggest improvements, and maintain a unified voice across all platforms
• Develop rollout strategies based on trends, audience insights, and campaign goals
• Recommend which content to boost, when to promote it, and how to allocate budgets effectively
• Track and report on weekly performance metrics (reach, engagement, growth) and adjust strategies accordingly
• Maintain a consistent tone and visuals across all channels

Growth & Outreach

• Write one SEO-optimized blog post per month (500–800 words), including keyword research and backlink planning
• Monitor and update a set of core keywords monthly, suggesting new opportunities to grow organic reach
• Engage in soft promotion through forums and communities (Reddit, Mumsnet, MoneySavingExpert) in an authentic, on-brand way
• Research and connect with Facebook group admins to share giveaways, using provided scripts and guidance
• Recommend PR or guest blog placements to help drive traffic and build credibility

Creative Direction

• Work with raw video content (street interviews, product footage, etc.) to plan engaging clips
• Direct our designers and video editors to polish visuals and create assets for Reels and Shorts
• Suggest improvements (captions, music, formatting) to elevate content impact
• Collaborate on storytelling and formatting for TikTok and Instagram Reels
• Test and help shape approaches for YouTube Shorts, including running test clips and analysing results

What We’re Looking For:

• 3+ years of working experience as a social media strategist, or similar
• A strategic thinker with a hands-on mindset
• Deep understanding of TikTok, Instagram Reels, and short-form video growth tactics
• Confident in reviewing content calendars, refining tone, and ensuring brand consistency
• Skilled at writing captions and scripts that connect and engage
• Comfortable giving clear creative feedback or making light edits
• Data-driven: you love testing, tracking, learning, and adapting
• Familiarity with SEO, keyword research, and basic blog writing
• A proactive communicator who thrives in a collaborative, fast-paced environment

Recruitment Process: 

1. Initial Interview
2. Assessment/Test Assignment
3. Client Interview 
4. Offer & Onboarding