Social media strategist
Building a successful advertising campaign takes careful planning, development, and a strong social media strategist who can reach the target audience. Davis Elen is seeking a skilled social media strategist to help us build social media campaigns that capture prospects’ attention and engage existing customers.
Responsibilities
- Monitor analytics and metrics to gauge success of social media posts and ad campaigns
- Research social media trends and hashtags that relate to a target audience’s interests
- Maintain a cohesive social media strategy across various channels to achieve high levels of user engagement
- Analyze data and metrics to create weekly and monthly reports on web traffic, user engagement, and ROI
- Work with digital and creative teams across the agency to ensure campaigns reflect the client’s overall brand strategy and demographic
- Optimize campaigns with strategic direction and identify new and creative ways to maximize results.
Skills and qualifications
- Understanding of web traffic metrics/analytics
- Strong verbal and written communication skills
- Experience creating and scheduling content calendars
- Short form writing experience is necessary within social content context
- Extensive knowledge of social media platforms including Facebook, Instagram, Twitter, TikTok
- Excellent time management skills and customer-service oriented attitude
- Excellent attention to detail is a must
- Excellent analytical, written, and verbal communication skills
- Ability to work in a fast-paced environment and learn quickly
- Self starter; takes initiative; excellent time management skills and ability to work independently and as part of a team
- Experience using social publishing tools (Sprout Social, Social Studio)
Preferred qualifications
- 3-4 years’ experience working as a social media strategist or manager
- A bachelor’s (or equivalent) degree in marketing or a related field
- Hands-on experience using social media to build brand awareness
- Ability to identify target audiences’ preferences and produce tailored content