Sr. Director of Social Media Strategy

Job Summary: 

RYZE is seeking a visionary, strategic, and data-driven Sr. Director of Social Media Strategy to lead and elevate our organic social media presence across Instagram (including Broadcast Channel), Threads, YouTube, Facebook, TikTok, and Pinterest. In this high-impact leadership role, you will be responsible for developing and executing a cohesive strategy that drives brand awareness, deepens community engagement, and amplifies RYZE’s voice across all channels. You will lead a dynamic team of social media professionals and collaborate cross-functionally with internal teams and external partners to ensure that our social efforts align with business goals, reflect our brand identity, and stay culturally relevant. This role blends creative storytelling with analytical rigor to foster long-term community growth and brand loyalty.

Duties and Responsibilities: 

Strategic Leadership & Vision

• Develop and lead the long-term strategy for RYZE’s organic social media ecosystem, with a focus on audience growth, engagement, retention, and measurable business impact.
• Translate brand positioning and marketing objectives into tailored, platform-specific strategies that resonate with target audiences across each social channel.
• Stay ahead of cultural trends, algorithm shifts, and emerging digital behaviors to ensure RYZE remains at the forefront of the social landscape.
   

Content, Innovation & Brand Alignment

• Oversee the development and curation of high-performing, community-first content that aligns with RYZE’s brand voice, visual identity, and marketing goals.
• Drive storytelling that supports campaigns, product launches, partnerships, experiential activations, and creator collaborations.
• Collaborate with the Head of Experiential to translate in-person brand moments into social-first content strategies that extend reach, deepen engagement, and amplify cultural relevance—without owning event execution.
• Lead the evaluation and piloting of new platforms, formats, and technologies—including AI-driven tools, UGC trends, and social commerce—fostering a culture of innovation and continuous experimentation.

Influencer Integration & Community Engagement

• Partner with the Influencer Marketing team to ensure creator collaborations amplify organic content, strengthen brand authenticity, and foster meaningful audience connections.
• Seamlessly integrate influencer content into broader social strategies to maximize reach, relevance, and community impact.
• Oversee social listening, community engagement, and response protocols to protect and enhance brand reputation.
• Collaborate with internal stakeholders and external partners to respond strategically to cultural moments, customer concerns, and reputational risks.

Performance & Business Impact

• Expand success metrics beyond engagement to demonstrate how organic social contributes to broader business objectives such as brand awareness, community growth, and retail velocity.
• Leverage analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite) to monitor performance, uncover insights, and optimize strategy.
• Deliver regular reports and strategic recommendations to senior leadership, grounded in data and community feedback.

Team Leadership & Execution

• Lead, mentor, and grow a high-performing social team, fostering creativity, accountability, and continuous learning.
• Set clear objectives and KPIs tied to content performance, brand consistency, and audience impact.
• Establish efficient workflows for content planning, creation, publishing, and reporting—ensuring agility and alignment across teams.
• Collaborate closely with Marketing, Influencer, Email, Paid Media, Experiential, and Brand teams to ensure social strategies align with broader marketing efforts.
• Partner with external agencies, creators, and collaborators to scale creative production and community activation across platforms.