Brand Marketing Manager

Brand Marketing Manager

About Us

Velocity and its portfolio of brands are the nation’s leading builders of Re-Engineered Classics™, redefining what it means to own a classic. Our vehicles aren’t just restored; they’re entirely reborn. By blending timeless design with today’s performance, comforts, and technology, we set the standard for how classics are built, owned, and driven. Every product we create is crafted without compromise, honoring the past while delivering the experience of today.

Velocity’s Culture and Core Values

Success at Velocity requires a “whatever it takes” mentality. We embody grit, demonstrating perseverance, resilience, and unwavering determination in the face of challenges. We are adaptable, embracing change, adjusting to new circumstances, and continuously seeking ways to improve processes and outcomes—because growth does not come from comfort.

We take ownership, assuming full responsibility for tasks, decisions, and outcomes, whether successes or setbacks, without shifting blame. “That’s not my job” is not in our vocabulary; when one part of our team falls short, we all do.

Finally, our ambition fuels our drive to excel, improve, and uphold the highest standards for both personal and professional growth. This mindset defines who we are and ensures our continued success.

Overview

The Brand Marketing Manager plays a key role in developing, directing, and executing brand marketing strategies across Velocity and its portfolio of brands. This role is responsible for writing campaign briefs, guiding creative execution, and ensuring all deliverables align with brand standards and business goals.

The Brand Marketing Manager serves as the strategic and creative bridge between the marketing, creative, and leadership teams—translating business priorities into campaigns and content that build awareness, drive engagement, and strengthen brand equity. Success in this role requires strong brand storytelling skills, creative judgment, and operational follow-through.

Job Level

Individual Contributor

Reports To

VP of Marketing

Duties and Responsibilities

Brand Strategy & Positioning

• Develop and maintain brand strategies, messaging, and positioning to support company objectives.
• Translate business goals into integrated marketing strategies that strengthen brand awareness and perception.
• Lead annual brand planning including campaign themes, audience focus, and key initiatives.

Campaign Development & Creative Collaboration

• Write detailed creative briefs that turn marketing objectives into clear direction for creative and digital teams.
• Collaborate with the Creative Director to align on campaign visuals, tone, and storytelling.
• Review and approve final creative work to ensure it meets brand standards and strategic intent.
• Partner with the Digital Marketing Director to ensure campaigns are optimized across web, paid, and social channels.

Cross-Functional Collaboration

• Work with Sales, Events, and Product teams to ensure brand strategy supports lead generation and launch goals.
• Collaborate with PR, Events, and Partnerships teams to ensure consistent messaging and presentation across touchpoints.
• Partner with dealerships or retail channels to ensure brand consistency across all locations.

Content & Brand Governance

• Oversee brand content planning and ensure deliverables align with brand tone and visual identity.
• Maintain and evolve brand guidelines for consistency across marketing materials and external communications.
• Audit brand assets regularly to ensure quality, cohesion, and proper usage across channels.

Performance & Reporting

• Track brand and campaign performance metrics including engagement, awareness, and creative effectiveness.
• Analyze results to inform continuous improvement and future planning.

Key Performance Indicators (KPIs)

• Brand Consistency: All marketing and external communications align with approved brand standards.
• Creative Quality: 95%+ of deliverables approved on first submission, reflecting clear briefs and strong direction.
• Campaign Performance: Brand campaigns show measurable increases in engagement and awareness.
• Strategic Alignment: Brand initiatives directly support company goals, launches, and lead-generation efforts.
• Executional Timeliness: Campaigns and deliverables launched on time and aligned with marketing milestones.

Required Skills and Abilities

• Strong background in brand marketing, creative strategy, and campaign development.
• Excellent writing skills for crafting briefs, messaging frameworks, and strategic documentation.
• Proven collaboration with creative teams to deliver cohesive storytelling.
• Exceptional organization and multitasking abilities.
• Strong collaboration skills across creative, digital, sales, and leadership teams.
• Experience in automotive, luxury, or lifestyle industries preferred.

Education Background and Experience

• Bachelor’s degree in Marketing, Communications, Event Management, or related field preferred.
• 5–7 years of experience in event management, brand partnerships, or experiential marketing.
• Proven track record of executing premium events and cultivating strategic brand partnerships.

Physical Demands (To include but not limited to)

• Prolonged periods of sitting at a desk or workstation.
• Frequent use of hands for typing, writing, and reviewing creative materials.
• Occasional standing or walking during photoshoots, dealership visits, or meetings.
• Occasional travel for campaign shoots, brand events, or partner visits.
• Frequent communication with internal teams, vendors, and leadership via in-person, phone, or video.
• Ability to lift and transport marketing materials or equipment up to 20 pounds.

Benefits Include

• Compensation: Pay is based on experience and qualifications
• Health & Wellness: Health/Dental/Vision/Life/Disability/Aflac available after 60 days
• Retirement: 401(k) with company match after 6 months at next enrollment period
• Paid Time Off: Paid time off and paid holidays
• Additional Perks: Company sponsored events, tool program, merchandise discounts, friendly team environment

Job duties, salary, and benefits are subject to change throughout duration of employment with Velocity.

Velocity is an Equal Opportunity Employer. Velocity does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.