Brand Marketing Manager

Purpose: 

This position plans, develops, and directs brand marketing efforts to increase the value, awareness, and performance of both hansgrohe and AXOR brands. The Brand Marketing Manager serves as a brand champion, ensuring integrity and consistency across all consumer and trade touchpoints while driving strategies to grow market share, enhance brand equity, and deliver measurable business results.

Job Summary:

The Brand Marketing Manager is responsible for leading the development and execution of integrated marketing strategies, programs, and campaigns across all channels (Trade, GP, eCom) to build brand awareness, preference, and loyalty. This role collaborates closely with Product Management, Channel Marketing, Sales teams, and HQ counterparts to ensure alignment on brand positioning, messaging, and promotional activities. The position oversees marketing activities from strategic planning to execution, including innovation, communications, pricing strategies, and campaign performance analysis.

Job Responsibilities:

Brand Strategy & Planning

• Lead the development of brand strategies and annual brand plans, outlining objectives, tactics, and performance targets.
• Define and refine target consumer and trade partner segments; ensure marketing efforts are optimized to reach and resonate with them.
• Drive key brand initiatives that effectively connect with target audiences across all relevant touchpoints.
• Act as a brand ambassador across the organization, ensuring consistent messaging, visual identity, and positioning across markets and channels.

Innovation & Product Launch Support

• Collaborate with Product Management and Business Development to create brand innovation strategies, including breakthrough concepts, new categories, and untapped market spaces.
• Provide market insights and consumer data to inform product development and go-to-market strategies.
• Lead the creation of compelling product launch campaigns to support commercialization and market adoption.

Integrated Marketing & Communications

• Develop and execute fully integrated marketing programs utilizing the full marketing mix: advertising, promotions, PR, digital, events, and trade marketing.
• Create channel-specific and audience-specific communication strategies for trade partners, A&D, hospitality, and showrooms.
• Partner with Channel Marketing to ensure cohesive execution across Trade, GP, and eCom channels.
• Oversee the creation and deployment of content across digital platforms, including websites, social media, and eCommerce channels.

Insights, Pricing & Promotions

• Lead market research initiatives to gather consumer and competitive insights, translating findings into actionable marketing strategies.
• Analyze shopper insights and sales data to recommend pricing objectives, strategies, and promotional guardrails.
• Plan, execute, and measure targeted promotions to capitalize on key selling opportunities and improve market share.

Financial Management

• Lead budgeting process for brand marketing initiatives, including advertising, promotions, and events.
• Monitor ROI of campaigns and adjust strategies to maximize impact and efficiency.
• Collaborate with Channel Marketing and Sales to align trade promotions and brand priorities.

People & Cross-Functional Collaboration

• Partner with cross-functional teams (Sales, Product, Channel Marketing, HQ) to align strategies and deliver cohesive brand execution.
• Provide guidance to team members and external partners, fostering collaboration and best-practice sharing.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field; MBA preferred.
• 8–10 years of marketing experience, with proven success in brand and channel marketing, preferably in the building products or consumer goods industry.
• Experience managing brands with global or international exposure and understanding cultural differences.
• Demonstrated expertise in integrated marketing campaign development and execution.
• Proven ability to translate brand strategies into actionable marketing plans with measurable results.
• Strong analytical skills to manage ROI, pricing strategies, and promotional planning.
• Exceptional communication, presentation, and project management skills. Ability to work effectively in a fast-paced, matrixed environment.
• Proficient in MS Office Suite and digital marketing tools.
• 20% travel required.

ADA - CHECKLIST FOR PHYSICAL ACTIVITIES & REQUIREMENTS, VISUAL ACUITY, AND WORKING CONDITIONS OF THE POSITION 

Position Title: Brand Marketing Manager          Department: Marketing 

1. The physical activity of this position. (Please check all blocks that apply) 

( ) A. Climbing. Ascending or descending ladders, stairs, scaffolding, ramps, poles and the like, using feet and legs and/or hands and arms. Body agility is emphasized. This factor is important if the amount and kind of climbing required exceeds that required for ordinary locomotion. 

( ) B. Balancing. Maintaining body equilibrium to prevent falling and walking, standing or crouching on narrow, slippery, or erratically moving surfaces. This factor is important if the amount of balancing exceeds that needed for ordinary locomotion and maintenance of body equilibrium. 

( ) C. Stooping. Bending body downward and forward by bending spine at the waist. This factor is important if it occurs to a considerable degree and requires full motion of the lower extremities and back muscles. 

( ) D. Kneeling. Bending legs at knee to come to a rest on knee or knees. 

( ) E. Crouching. Bending the body downward and forward by bending leg and spine. 

( ) F. Crawling. Moving about on hands and knees or hands and feet. 

( ) G. Reaching. Extending hand(s) and arm(s) in any direction. 

( ) H. Standing. Particularly for sustained periods of time. 

( x) I. Walking. Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another. 

( ) J. Pushing. Using upper extremities to press against something with steady force in order to thrust forward, downward or outward. 

( ) K. Pulling. Using upper extremities to exert force in order to draw, haul or tug objects in a sustained motion. 

( ) L. Lifting. Raising objects from a lower to a higher position or moving objects horizontally from position-to-position. This factor is important if it occurs to a considerable degree and requires substantial use of upper extremities and back muscles. 

(x) M. Fingering. Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand as in handling. 

( ) N. Grasping. Applying pressure to an object with the fingers and palm. 

( ) O. Feeling. Perceiving attributes of objects, such as size, shape, temperature or texture by touching with skin, particularly that of fingertips. 

( x) P. Talking. Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly. 

(x ) Q. Hearing. Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discriminations in sound. 

(x) R. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. 

2. The physical requirements of this position. (Please check only one block) 

( ) A. Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met. 

(x ) B. Light work. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work. 

( ) C. Medium work. Exerting up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects. 

( ) D. Heavy work. Exerting up to 100 pounds of force occasionally, and/or up to 50 pounds of force frequently, and/or up to 20 pounds of force constantly to move objects. 

( ) E. Very heavy work. Exerting in excess of 100 pounds of force occasionally, and/or in excess of 50 pounds of force frequently, and/or in excess of 20 pounds of force constantly to move objects. 

3. The visual acuity requirements including color, depth perception, and field vision. (Please check only one block) 

(x) A. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection involving small defects, small parts, and/or operation of machines (including inspection); using measurement devices; and/or assembly or fabrication parts at distances close to the eyes. 

( ) B. The worker is required to have visual acuity to perform an activity such as: operates machines, such as lathes, drill presses, power saws, and mills where the seeing job is at or within arm's reach; performs mechanical or skilled trades tasks of a non-repetitive nature, such as carpenter, technicians, service people, plumbers, painters, mechanics, etc. 

( ) C. The worker is required to have visual acuity to operate motor vehicles and/or heavy equipment. 

( ) D. The worker is required to have visual acuity to determine the accuracy, neatness, and thoroughness of the work assigned (i.e., custodial, food services, general laborer, etc.) or to make general observations of facilities or structures (i.e., security guard, inspection, etc.) 

4. The conditions the worker will be subject to in this position. (Please check all blocks that apply) 

( ) A. The worker is subject to environmental conditions. Protection from weather conditions but not necessarily from temperature changes. 

( ) B. The worker is subject to outside environmental conditions. No effective protection from the weather. 

( ) C. The worker is subject to both environmental conditions. Activities occur inside and outside. 

( ) D. The worker is subject to extreme cold. Temperatures typically below 32° for periods of more than one hour. Consideration should be given to the effect of other environmental conditions, such as wind and humidity. 

( ) E. The worker is subject to extreme heat. Temperatures above 100° for periods of more than one hour. Consideration should be given to the effect of other environmental conditions, such as wind and humidity. 

( ) F. The worker is subject to noise. There is sufficient noise to cause the worker to shout in order to be heard above ambient noise level. 

( ) G. The worker is subject to vibration. Exposure to oscillating movements of the extremities or whole body. 

( ) H. The worker is subject to hazards. Includes a variety of physical conditions, such as proximity to moving mechanical parts, moving vehicles, electrical current, working on scaffolding and high places, exposure to high heat or exposure to chemicals. 

( ) I. The worker is subject to atmospheric conditions. One or more of the following conditions that affect the respiratory system of the skin: fumes, odors, dust, mists, gases, or poor ventilation. 

( ) J. The worker is frequently in close quarters, crawl spaces, shafts, man holes, small enclosed rooms, small sewage and line pipes, and other areas that could cause claustrophobia. 

( ) K. The worker is required to function in narrow aisles or passageways. 

(x) L. None. The worker is not substantially exposed to adverse environmental conditions (such as in typical office or administrative work.)