Brand Strategist

Do you dream of building a brand that changes the way people socialize across the country? Kava Culture — one of the fastest growing kava bar brands in the U.S. — is seeking a visionary and strategic Brand Strategist to help take our brand national.

You’ll drive the creative strategy behind how we grow — building awareness, cultivating brand loyalty, and turning Kava Culture into a household name in the non-alcoholic social scene.

This isn’t just about marketing bars — it’s about launching a movement.

BRAND ETHOS:

• Vibrant and Energizing: Every brand touch-point should reflect the positive, social spirit of Kava Culture.
• Community-First: We’re not just selling drinks — we’re building a new kind of social community, one city at a time.
• Trendsetting but Timeless: Stay ahead of trends while crafting a brand that endures.
• Expansion-Driven: Every marketing move should drive brand visibility, franchise growth, and customer love across new markets.

KEY RESPONSIBILITIES:

National Brand Strategy & Expansion

• Develop and execute a national brand growth strategy, ensuring consistent messaging and identity across all markets.
• Build scalable marketing playbooks and campaigns that can be adapted across corporate and franchise locations nationwide.
• Create strategic marketing initiatives to support new market entries, Grand Openings, and regional launches.
• Collaborate with Franchise Development and Operations teams to align marketing efforts with company expansion goals.

Brand Identity and Content Leadership

• Own and evolve the Kava Culture brand voice, ensuring it remains vibrant, relevant, and recognizable nationwide.
• Create (or lead the creation of) core brand assets — digital content, bar signage, print materials, event toolkits, loyalty programs, and national campaigns.
• Oversee development of scalable assets that franchisees and corporate bars can deploy to localize the brand while maintaining consistency.

National and Local Campaign Execution

• Strategize and execute brand campaigns that drive national buzz — and adapt into local market activations.
• Launch seasonal promotions, influencer collaborations, and experiential marketing initiatives that grow brand reach.
• Monitor campaign performance across regions and make strategic adjustments to drive maximum brand impact.

Social Media Growth — National Presence

• Develop a content strategy that strengthens national awareness, drives local engagement, and supports overall brand storytelling.
• Oversee social media channels and partnerships, growing both follower count and engagement across all markets.
• Cultivate user-generated content (UGC) and community voices to deepen authenticity and loyalty.

Cross-Departmental Collaboration

• Partner closely with Franchise Development, Sales, Training, and Operations to align brand strategy with business objectives.
• Develop marketing support toolkits for franchisees to effectively market their locations while reinforcing the national brand.
• Act as the marketing team liaison in leadership meetings, representing marketing goals, results, and needs.

Innovation and Brand Evolution

• Stay ahead of industry trends, cultural shifts, and consumer behaviors to keep Kava Culture relevant and pioneering.
• Experiment with new ideas — creative content formats, loyalty initiatives, partnership strategies — that amplify brand exposure.