Director Brand Marketing TFC
Us FreemanAbout Us
Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’ largest network of experts, Freeman’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 97-year legacy in event management as well as new technologies to deliver moments that matter.
Summary
We are seeking a Director of Brand Marketing for The Freeman Company parent company, responsible for shaping and elevating the parent company’s brand presence, driving strategic marketing initiatives, and ensuring a consistent and compelling brand narrative across channels. This leader oversees brand strategy as well as the development and nurturing of The Freeman Company identity designed to build awareness, strengthen reputation, and drive growth. The role requires a blend of strategic vision, hands-on leadership, and institutional knowledge of The Freeman Company portfolio of brands, with effective cross-functional partnership with digital/social, communications, marketing and sales teams to deliver cohesive and high impact results. This role serves as a key member of the Marketing leadership team, and is the primary liaison TFC portfolio brands’ marketing teams.
This position will support our Marketing team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. This position is based out of our North Dallas office in Dallas, TX.
Essential Duties & Responsibilities
- Develop and execute a comprehensive brand marketing strategy that strengthens awareness, engagement and market distinction of the TFC parent company, particularly with distinction from the Freeman line of business
- Lead brand positioning, messaging and visual identity integration across all internal and external channels
- Oversee integrated marketing strategies from concept to executing that reinforce the TFC brand positioning, ensuring alignment with overall business and growth objectives
- Partner with creative, content, Events, social and PR teams to deliver cohesive storytelling that resonates with industry audiences
- Use consumer insights, market research and performance analytics to inform strategy and optimize campaigns, as well as to establish benchmarks for growth
- Lead agency relationships as needed as well as vendor partnerships
- Inspire, coach and develop a high performing team
- Monitor trends and competitive activity to identity new opportunities for growth or enhancements to overall parent company narrative
Education & Experience
- Bachelor’s degree from a 4 year accredited college or university with a concentration in Marketing, Communications, Business or a related field is required
- 10+ year’s experience in brand marketing, integrated marketing, or related disciplines
- Experience leading high performing teams or peers
- Proven success in developing and executing brand strategies that drive measurable business outcomes
- Strong background in creative direction, campaign management and storytelling
- Proficiency in using marketing analytics, research and data to inform strategic decisions
- Experience managing budgets as well as agency or vendor partners
- Ability to effectively collaborate cross-functionally to drive results
- Excellent communication skills with demonstrated ability to communicate to and influence executive stakeholders
- Ability to thrive in a fast-paced, dynamic environment while balancing strategic priorities
- Strategic thinker with strong sense of brand purpose and market positioning
- Inspiring leader who fosters collaboration and creativity
- Innovative mindset, with continuous push for new ways to elevate brand impact
Travel Requirements
What We Offer
Freeman provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.
- Medical, Dental, Vision Insurance
- Tuition Reimbursement
- Paid Parental Leave
- Life, Accident and Disability
- Retirement with Company Match
- Paid Time Off
Diversity Commitment
At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.
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