Introduction
Blink is a content agency that specializes in building fully integrated creative teams for global brands. Our expertise in scaled creative production spans content curation and strategy, narrative filmmaking and photography, workflow, and technology. Our teams combine the best practices of product development, content creation, social, and journalism to achieve remarkable results for our ambitious partners. Brands turn to us for straight-line solutions and ideas that scale.
Dedication / Location / Time-zone
- Part-time contractor (minimum 84 hours/month, paid in USD).
- Start date: the week of September 22, 2025.
- Based in India.
- Primarily works in IST, with collaboration required across EST and PST. Calls and alignments will be scheduled with planning and fair consideration of IST hours.
Description
We are looking for a Strategist based in India to ensure social platform campaign concepts resonate with local audiences. This role requires cultural insight, language fluency (English, Hindi, Hinglish), and experience adapting content for platforms such as Meta, TikTok, or Snap.
Key Responsibilities
- Concept Evaluation & Adaptation: Review agency-provided concepts, assess if U.S. ideas translate effectively, and provide localization guidance.
- Market Insight & Trend Tracking: Monitor cultural/social trends and recommend relevant themes, formats, and linguistic nuances.
- Creative Localization: Adapt briefs/scripts for authenticity across English, Hindi, and Hinglish before handing off to Producers.
- Collaboration & Delivery: Work closely with Producers in India and Mexico; deliver bi-monthly strategy/reference decks; review edits for cultural accuracy.
Requirements
- Deep understanding of Indian culture, audiences, and language preferences.
- Experience advising on campaigns for Meta, TikTok, or Snap.
- Proven ability to identify trends and translate them into creative guidance.
- Excellent communication skills for guiding both creators and producers.