Social Media Strategist

Social Media Strategist - Zen Media

About the Role

We’re seeking a detail-oriented Junior Social Media Specialist to support our social media efforts across LinkedIn, Instagram, TikTok, and other platforms. You’ll work closely with our Social Director and Senior Social Strategist to execute content calendars, optimize posts, and engage target audiences in a professional B2B context.

Key Responsibilities

LinkedIn:

• Develop and manage monthly content calendars for both company and spokesperson profiles
  
• Write professional, B2B-focused posts and thought leadership articles
  
• Optimize native video content for LinkedIn’s format and audience
  
• Monitor industry trends and identify timely content opportunities
  
• Create networking-focused posts that foster professional engagement
  
  

Meta Platforms (Instagram, Facebook, Threads):

• Build and maintain monthly content calendars
  
• Produce Stories using platform-native features (polls, stickers, etc.)
  
• Create Reels incorporating trending audio and visual effects
  
• Conduct hashtag research and implement an effective hashtag strategy
  
  

TikTok:

• Identify emerging trends and adapt them rapidly to our brand voice
  
• Edit native TikTok videos with creative effects and transitions (CapCut)
  
• Select and time trending sounds to maximize reach
  
• Develop hashtag challenges and viral-style content
  
• Repurpose content for cross-platform distribution
  
  

Additional Platforms (X/Twitter, Reddit) – Advantageous, not required:

• Spot trending topics and conversations
  
• Craft concise, platform-appropriate storytelling and copy
  

Daily Tools & Software

• Content Creation: Canva Pro, CapCut
  
• Scheduling & Management: Sprout Social
  
• Analytics: Facebook Insights, Instagram Insights, Sprout Social
  
• Project Management: Google Workspace, ClickUp
  
• Social Listening & Research: Sprout Social
  

Client Communication & Career Development

• Months 1–6:
  
  • Support client communications via ClickUp, email, and Sprout Social (no solo calls).
    
  • Present content calendar updates under supervision of JoAnn or Ashleigh.
    
    
• From Month 7 Onward: Opportunity
  
  • Lead content-focused client calls and independently present monthly calendars.
    
    
• Ongoing:
  
  • All strategic discussions and high-level client relationships remain with the Social Director and Senior Social Strategist.
    

Scope & Limitations

• Not Responsible For:
  
  • In-depth reporting or advanced analytics solo
    
  • High-level strategy formulation solo
    
  • Managing complex client issues beyond content feedback solo
    
    
• Capacity:
  
  • After training, this role can support content needs for 3+ new clients, with strategic backup provided by a senior social manager  as needed.
    

Qualifications

• Demonstrated proficiency in LinkedIn and Instagram content creation and management
  
• Familiarity with TikTok video production and trend-driven content
  
• Strong writing skills with a professional B2B tone
  
• Experience using Canva Pro, CapCut, Sprout Social, and ClickUp
  
• Excellent organizational skills and attention to detail
  
• Strong communicator, comfortable with written client correspondence