Social Media Strategy and Community Engagement Lead

Lisk (https://lisk.com/) is a growth platform designed for Web3 founders in high-growth markets. We provide Web3 builders the most attractive ecosystem to realize their products focused on real world use cases in emerging markets. Lisk takes a founder-first approach that's both committed and hands-on. We collaborate with teams from early concepts through go-to-market, with on-the-ground teams in Africa, Southeast Asia, and Latin America, helping transform regional challenges into real opportunities. As a member of the Optimism Superchain, Lisk is contributing to onboarding the next 1 billion people to Web3.

As the Social Media Strategy and Community Engagement Lead, you will spearhead our global digital presence and ensure a vibrant, engaged community across our Social networks and in our community. This Senior-level role demands a visionary leader with a proven track record of scaling communities and driving measurable impact in the blockchain and crypto space. You’ll have full autonomy to ideate and execute high-impact campaigns, backed by dedicated budgets and resources including a personal ambassador to amplify your efforts. If you’re a Web3 native ready to lead at the highest level, this is your opportunity to redefine community-driven growth.

• Strategic Leadership: Develop and implement comprehensive social media strategies aligned with our Web3 mission, leveraging platforms like X (Twitter), Discord, Telegram, LinkedIn, and emerging decentralized networks to maximize reach and engagement.
• Community Building: Cultivate and nurture global communities, turning users into advocates and provider of user-generated content to drive loyalty and adoption.
• Content Innovation: Oversee the creation of compelling, Web3-centric content including video creation that resonates with high-growth markets in Africa, Southeast Asia, and Latin America.
• Performance Analytics: Utilize tools to track KPIs such as engagement rates, community growth, sentiment analysis, and conversion to active users, iterating strategies for optimal ROI.
• Project Ownership: Propose and lead bespoke projects with allocated budgets, from viral campaigns to cross-platform collaborations, ensuring alignment with business goals.
• Team Collaboration: Mentor other team members, coordinate with an assigned ambassador for on-the-ground support, and partner with cross-functional teams (e.g., marketing, product, partnerships) to amplify Web3 narratives.
• Crisis Management & Trends: Proactively monitor industry trends, manage reputational risks, and pivot strategies in real-time to capitalize on Web3 developments like DeFi, NFTs, and Layer 2 scaling.

• Proven Web3 Expertise: Demonstrated success in Web3 projects.
• Strategic Acumen: Track record of launching high-impact initiatives that boosted metrics like user acquisition, token engagement, or ecosystem partnerships in volatile markets.
• Technical Savvy: Deep understanding of Web3 tools and AI (e.g., Discord bots, Telegram integrations, on-chain analytics) and familiarity with Ethereum ecosystems, Optimism Superchain, or similar.
• Leadership Skills: Experience managing 1-2 team members or initiatives at a senior level, with exceptional communication, creativity, and data-driven decision-making.
• Global Mindset: Fluency in engaging diverse audiences, ideally with experience in emerging markets; multilingual abilities a plus.

To understand your voice and how you connect with communities in web3, we ask that you share a link to your social media profile (ideally X). This helps us fairly evaluate your ability to create and engage online. Applications without a profile link may not be considered complete.

• Competitive Compensation: Senior salary package commensurate with experience, plus TAP.
• Autonomy & Resources: Dedicated budgets for your visionary projects, plus a full-time ambassador to handle logistics and expand reach.
• Professional Growth: Opportunities to speak at global Web3 conferences, collaborate with industry leaders, and influence the direction of our platform.
• Work-Life Balance: Flexible remote-first environment.
• Impactful Culture: Be part of a dynamic, founder-first team committed to real-world Web3 solutions, where your ideas drive tangible adoption and innovation.